Article published at Catalan News Agency, 21st April 2016
Photo: Image of Catalan wine and a local dish made with rice (by ACN)
Barcelona (CNA).- 8 companies, 7 wineries, and 2 chefs from Catalonia will exhibit their culinary expertise at the World of Flavors conference in Napa Valley, California. Held at the Culinary Institute of America at Greystone, the event is known as the United States’ leading conference in the field of gastronomy, and will host 800 restaurant chains, hotels, chefs, and operators who follow the latest culinary trends and techniques. In addition to the conference, Catalan Ministry for Business and Knowledge Jordi Baiget will attend the conference and meet with representatives in California, Miami, and Washington D.C. to discuss Catalan business expansion in the United States. Baiget attributed the Catalan presence at the conference to the “culinary tradition of Catalonia, the quality of products and the country’s strong commitment to industry innovation.”
At the conference, the 8 companies attending are Cadi Moritz, Casa Pons, Caviaroli, Inpanasa, Priorat Natur, Sosa Ingredients, and Urgasa. Additionally, 7 wineries including Cava Torello, Mas Bertran, Agrícola Sant Josep, Celler Mas d’en Blei, Molí Parellada, Cellers Unió and Buil i Giné will also be at the conference. Chefs Sergio Andreu and Mateu Casaña of restaurants Disfrutar and La Pepita respectively will also take part in the event.
The participation at the conference was also part of the Generalitat of Catalonia’s ACCIÓ program, which aims to promote Catalan business competition, innovation, and expansion around the world. According to Baiget, the participation of each culinary expert will help to boost Catalonia’s presence in the industry and in the United States.
“World of Flavors is a great showcase,” Baiget said. “The participation in this conference is a great opportunity for Catalan companies that will present their products most prestigious chefs and professionals from the United States to drive its expansion in the country.”
Baiget to discuss industry growth in the United States
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